Creative translation refers to the re-creation or adaptation of the content for a specific target audience. Generally, the translated text may not be absolutely faithful to the original. So why create translation? The following translation company introduces the reasons for creating translation.
(1) gaining operational advantages
By creating and translating, trademarks, brands and product lines can be better accepted by the target market, thus directly driving the improvement of product sales and corporate image. Creating and translating works deliberately create a kind of consumer culture and life philosophy, which has a greater impact on the overall image and brand of customers than on specific products.
(two) centralized control of globalization activities
Through our professional translation service, the marketing materials of various presentation modes can enter the target market quickly, and can interact effectively with the target audience in content, which can control the globalization activities better without additional marketing resources.
(three) to meet regulatory requirements in the host region.
Foreign-funded enterprises in sensitive industries, such as pharmaceuticals, life engineering, financial services (including banks, insurance), energy and telecommunications, have to meet the increasingly stringent regulatory requirements of the host region because of their high product safety requirements. Therefore, it is essential to create and translate marketing materials seamlessly with local languages, cultures, laws and regulations.
(four) improving service standards of enterprises
In today's increasingly prosperous service culture, many high-tech enterprises have evolved into integrated solution providers, like consumer goods enterprises, with special emphasis on establishing and maintaining service relationships with reality and potential customers. Creative translation can effectively overcome non-technical communication barriers and significantly improve service quality.
Creative translation is not necessarily faithful to the original but more popular with readers, which is why many people choose to create translations. These are the reasons for the translation companies to introduce the creation of translation, I hope the summary of the short edition will be helpful to you.